Armed with a brand new collection, we journeyed all the way back to Italy to showcase at Pitti Uomo - the most important platform and trade show for menswear collections and the world’s leading brands. Officially our second visit to the prestigious event, we were proud to represent as the only South African brand on the floor. The trade show has been known to launch the success story of countless men’s fashion brands since 1972. Once again, the adventure proved more than simply a meet and greet of brands and industry elite. We took away from the event experience, contacts, business, conversation and most importantly, ideas and inspiration.
Designer and Retail Expert Lei Lester was tasked with transforming FIELDS HQ in to both our creative studio as well as our first store. The challenge was not only to create a place for people to try on and purchase garments, but more importantly to come see, touch, feel and experience the FIELDS philosophy.
For our first collection we were honoured to work with artist and gallery owner Michael Chandler. Based in a must-visit 18th Century Cape Georgian House in the heart of Cape Town’s bustling CBD, Chandler continues to surprise and delight his audience with his intricate work.