FIELDS: Pitti Uomo Fashion Fair, Florence
Armed with three over-sized suitcases, we made it to Pitti Uomo - the world’s most important platform for men’s clothing and accessory collections. Created in 1972 Pitti Uomo is held in Florence twice a year and is famous for being the launching pad of many men’s fashion labels across the globe.
Plastic-covered floors, wet paint on the walls and rail-less stands aside, we were ready; anticipating hundreds of brands and ten thousands of fashion-hungry visitors. It is the largest menswear show in the world, and we were there; the only South African brand to present.
The adventure proved more than simply a meet and greet of global brands. Upon reflection, we were both inspired and proud that FIELDS, a young brand from South Africa could sit side by side the big, international players. We went home with more knowledge through many conversations, a shared story and the understanding that we are able to produce a top quality product for the global market.