It is no secret that the fashion industry has severely impacted our planet negatively, mostly as a result of overproduction of textiles and garments, which then get discarded nonchalantly, ultimately contributing to an overspill in our landfills. With all the negative effects of clothing manufacturing such as toxic carbon emissions, water pollution and tons of excess waste, we need to make it our duty to balance the scale and ensure a circular approach to fashion; meaning less consumption and careless discarding.
One of the ways we can contribute positively is by learning to correctly care for our garments to ensure they last longer. Here are a few tips on how to preserve the life of our FIELDS pieces.
1) While there’s nothing better than pulling your head through a sweater fresh from the laundry, we’re here to tell you that frequent washing is not the answer. Although controversial, remember that spinning and soaking your clothes in a machine too often will mean faster wear and tear as they become frequently subject to abrasive handling. Try to reduce your laundry loads, washing garments only when absolutely necessary.
2) Be cognisant of the detergents you use, especially when managing natural fibres. Cleaning products are packed with chemicals that can have harsh effects on your wardrobe. Washing powder has the tendency to leave a grainy residue behind, thereafter making liquid soap the more advisable option.
3) Check that your machine is always set for a cold wash. Hot temperatures can result in faded dye and shrinkage. The upside to a cold water wash is also a guaranteed energy-saver and makes for easier ironing once your garments have dried.
4) Always allow time for your clothes to be air dried as warm temperatures cause natural fibres to contract. Sticking your garments in the tumble dryer may result in your 1kg Sweater being fit for the body of a five year old child.
5) Get into the habit of airing your knitwear instead of washing after every use.
6) But if you absolutely have to, we suggest that your knitted garment - especially when it comes to wool - be hand washed (in cold water).
7) Do not rub, wring or hang your knitwear! And if you do, we’d prefer that you keep it to yourself… Best practice requires that you place the garment on a flat surface, roll it up to release excess water. Lay your garment on a towel and leave to dry, this will prevent your knitwear stretching out of shape.
10) Separate your bed linen and towels from your garments when doing your laundry as this helps to prevent the build up of “pilling” (also known as fluffy balls) on your sweaters. When pilling eventually accumulates, we suggest use a clothing shaver.
We continue to focus on slow fashion and considered creation. Learning how to care for your garments is an imperative step in ensuring the longevity of your wardrobe and thereafter, playing your part in sustainable practice. Hand wash and air drying can be real time consuming, especially for those of us with chaotic lifestyles. However, we urge you to slow down. Take a moment, and look after your possessions as a means of adopting a more sustainable way of life.